Have you ever been told by a friend that they would call you back but they never did? When it happens, you can feel annoyed but it’s okay because it’s your friend.  Have you ever been told by a business that they would call you back but they never do?  If so, you know the feeling of being angry and confused as to why they never called.  After all, you contacted them in the first place to give them business and they didn’t even bother to contact you back.

If you want your business to be successful, earn money and expand, then you will need to honor your word and do what you say you will do. When you keep your promises to customers, you keep them happy and that keeps them coming back for more.  We all know in the UAE that many businesses do not keep their promises, they don’t call you back, they don’t deliver the products on time, they don’t follow-up with you and we all just accept this as normal.  But why would you want to operate your business this way? Why would you want to be “normal” and do what everyone else does? In my opinion, I would want to stand out from the rest, set the new standard for doing business in the UAE. I would want to be exceptional.

The interesting thing is that this isn’t a hard process at all. It doesn’t take much to call a person back, send an email response or deliver a product in the time frame you promised to.  And actually, sometimes there are things that happen that fall outside of your control that impact keeping your word, but if you took the time to explain the issue to the customer, they would be accepting of the issue because you communicated with them and kept them informed. It doesn’t take that much effort to provide good customer service and it shouldn’t take any effort to keep your word.  If you want to be successful and remain successful in your business, you will always do what you say you are going to do.   You will always keep your word.

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